At this time of year, many founders and CEOs are understandably swamped. Recently, a founder I reached out to responded with, “I’m crazy busy right now; let’s talk at the beginning of 2025.” This response struck a familiar chord. Many leaders use similar words to describe their current experience, without realizing that the words they […]
The Journey Begins
I help founders stand, scale and sell with ease and clarity.
My company and proprietary process, Creating Extraordinary Futures™, support founders at every step of the journey toward realizing their visions.
As a founder, you don’t accept things as they are. You are here to change them, and you are willing to fail as you try.
Your first challenge is to have the audacity to believe you can do something better, and to do it outside the traditional employer/employee construct.
To simply stand up a viable business, to survive in a world that has seemingly conspired against you, is a heroic feat.
But then you have to scale. To trust and lead through others.
Even what many see as the ultimate success, the sale, is fraught with uncertainty if the founder does not show up in their full power.
The risk of failure haunts you every step of the way.
I know because I, too, am a founder.
After spending more than 25 years in the corporate world, as a lawyer, a consultant, and an executive, I founded my coaching practice in 2016. In my corporate life I worked with some of the most innovative employers in law, consulting, health care, and financial services. I’m grateful I was able to do meaningful and important work. But all along the way I was engaged in my own personal development journey. And there came a point where I knew that I could help more people by being who I was than by doing what I knew.
I was terrified when I realized this. But when my corporate position was eliminated in 2016, I was called to take the next step—letting go of the corporate identity I had been hiding behind.
"Becoming a leader is synonymous with becoming yourself. It is precisely that simple and also that difficult."
– Warren Bennis
I took the key insights of my own transformation and created a proprietary process, Creating Extraordinary Futures™, that helps founders take the leap into the bigger mission that’s calling them. Drawing from both ancient wisdom traditions and modern neuroscience, CEF is now the basis of all my client work. It points people toward that part of them that has no fears or limitations, and that is the source of all creativity and connection.
Using CEF, I’ve helped my clients do everything from taking the first step toward creating something new to expanding their businesses and exiting with grace. And I always keep the focus on founders becoming more aligned to the deepest part of themselves.
If something bigger has been calling you and you know it’s time to act, please reach out to me at jeff@jmunn.com or (970) 922-9272. Or use the link to schedule some time here.
Jeff Munn
On August 2, 2016, everything changed for me. Because of a corporate restructuring, I suddenly went from a successful role at a leading financial services firm to not having a job. I didn’t know what was next. I only knew two things. I knew I didn’t want to be an employee again. And I knew I wanted to change people’s lives. I didn’t know exactly how I was going to do that. But I took the next step. And the next. And the next. And today, just a few years later, I live in the mountains of Colorado and help amazing people step into lives of greater presence, purpose, and possibility. And I continue to take the next step, day after day.