“I’ve suffered a great many catastrophes in my life. Most of them never happened.” — Mark Twain
“Be fearful when others are greedy and greedy when others are fearful.” —Warren Buffet
Recent events have convinced many people that we are headed for a recession or worse. That it is time to hunker down and play it safe.
Yet time and time again, the worst economic times have led to the biggest opportunities.
It’s Not About What You See—It’s About Where You Are Looking From
I confess I have no idea, yet, what the big opportunities are in this time of incredible uncertainty.
But here’s what I do know. They are a lot easier to see if you are looking for them.
If you are convinced that doomsday is coming, then by all means build a bunker. Stop living life. But keep in mind that both Uber and AirBNB came out of the financial crisis of 2009. And there are startups from COVID times that continue to thrive. I know for me, it was during COVID that my access to and focus on founders became much more clear than it had before, and I have never looked back.
I now look at COVID as a turning point for my business.
Time and time again there have been turning points when things looked most difficult.
Will this be a turning point for you?
If This Was the Biggest Opportunity You Had Ever Seen, What Would You Do?
Because here’s the secret. Every market creates winners, and down markets create some of the biggest.
In every conversation I’ve had with a founder in the past few weeks, they have come away convinced that their biggest problem is not a coming recession, but taking advantage of all the opportunity that both exists and is coming.
Would you like to see that, too?
Remember, you don’t have to know right now. You just have to know that you can see it if you look for it.