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  • A Journey to Something New

July 16, 2025 by Jeff

How Do You Know You Know?

Ever been stuck asking, “What do I do next?”

If you’re a founder or CEO, chances are you’ve asked that more than once—usually when you’re already knee-deep in complexity, growth pressures, or uncertainty.

It can feel big, and overwhelming.

Here’s the truth I share with leaders all the time:

You Already Know

You already know what you need to do. You might be afraid, but you know.

The real question is: How do you know that you know?

There’s a moment I call the Pick Now moment—that space where clarity pierces through the panic and the noise. When you just pick, without overanalyzing, without having to know if and how things are going to work out.

It’s quiet, and it doesn’t come from fear. It feels calm. Patient. You’re not frantically scanning 27 possible next steps. You’re breathing. You’re listening.

Here’s how to find it:

  • Get quiet. Let the voices in your head slow down.
  • Notice the relief. That gentle inner “aha” of what the next step is, Oh… I need to talk to them. Or rest. Or decide.
  • Breathe. Try my 4×4 breath: deep belly inhale for four seconds, let it out, let the tension pour out through your feet like water into a drain. Do that four times. More if you can.

You won’t get stone tablets or a divine 10-step plan. But you will know the next thing. And when you choose from that space—grounded, not reactive—you shift everything.

There’s wisdom in your body. It knows.

So: Take a breath. Feel what’s true.

And then… Pick Now. And feel the relief in knowing you are now in motion and ready to learn what’s next.

Everything you want is on the other side of a Pick Now moment.

Want To Go Deeper?

Reach out.

If you are at a true crossroads, you might be a fit for my two day event for Founders in Denver, October 20-21.

Let me know if you would like to learn more.

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Jeff Munn



(970) 922-9272
jeff@jmunn.com


Carbondale, CO

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Email: jeff@jmunn.com
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