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January 12, 2026 by Jeff

Even Luke Skywalker Resisted the Call

We have a Turkish exchange student with us right now, and he’s a huge US movie buff.

To my surprise, he hadn’t seen any of the original Star Wars movies. One of my favorite hero’s journeys.

Of course we started with the original (now known as Episode 4). In rewatching it, one thing struck me.

When Obi Wan first asked Luke to join the rebellion, Luke instinctively said no.

The reasons that his uncle was keeping him from leaving to join the Imperial Academy (his responsibility to the farm, to one more harvest, etc.) become the very same reasons he says no to joining the rebellion.

He only leaves when his aunt and uncle are killed by the Empire and he literally has nothing left.

The greatest Jedi started out scared and small.

You, too?

I Had to Lose Everything, Too

I first wanted to leave my job and become a coach in 2011.

I felt called. But I didn’t answer the call until 2016.

Even then, I didn’t answer it voluntarily. I was laid off in 2016. My role was eliminated. I finally pursued coaching when it became clear that getting another job wasn’t going to happen.

Only at that point was I willing to fully commit. But what a journey since then.

This is my tenth full year coaching. I work with founders striving for purpose (and nine figures). I work with the identity crisis that comes after the exit. I coach one-on-one, I host retreats, I speak, I host a podcast.

None of this would have happened without that layoff in 2016.

Looking back it all fits. It feels like the universe has always wanted this, and more, for me.

And it still feels like I’m just getting started.

What about you?

What’s Your Hero’s Journey?

You might be a founder who sees the possibility of something more but has nothing left to give.

You might be a burned-out executive wondering why all the rules you followed never made you happy.

Your current life isn’t working. Your current identity isn’t working. The current version of your company isn’t working.

Another possibility shows up. Bigger. More meaningful. More aligned.

But you hesitate. It’s scary. It’s risky. You don’t know if it’s going to work, or how it’s going to work.

Will you slay the dragon? There’s only one way to find out.

Answer the Call

I recently talked to a leader who had just given a speech to his entire organization about the hero’s journey. He excitedly told me how well it had gone.

But he himself wasn’t taking the risks he was asking his people to take. His goals were ho hum, even as it was clear his people wanted more.

Was he willing to make a flowery speech? Yes.

But he was afraid to take the organization to the next level because he was afraid to take himself to the next level. He had no idea how to.

No one does.

It’s one thing to give a pep talk. It’s another entirely to step into the unknown.

Face The Trials

We love to watch others’ hero’s journey because it can give us the thrill without the risk.

Whether that’s Star Wars, Harry Potter, the Matrix or the Super Bowl.

These stories inspire us, but they cannot change us.

The actual journey? Facing your demons? Terrifying. But also necessary. At least if you don’t want to regret your decades-long slow decline into impotence and irrelevance.

You think you know what the learning will be. You think you can know in advance. But the only thing you can do is to put yourself in the arena, and embrace the learning that comes.

Those struggles will forge you into the person you are meant to become.

Your old identity will likely be burned away in the process. Because the very things that brought you to this point are keeping you from getting to the next one.

Who’s Your Villain?

Every hero needs a villain.

Who (or what) is your Darth Vader? Your Voldemort?

It might be a person. It might be a competitor. It might be a system.

You might have what Simon Sinek calls a Just Cause. A grand quest, a metaphorical castle guarded by dragons.

But it might also be an aspect of you.

For most people, the hero’s journey isn’t about defeating an outer villain.

It’s about overcoming an inner obstacle—the voice that has long kept us safe and small.

The voice telling you stories that for thousands of years kept your ancestors from dying but are now keeping you from living.

Listen to what that voice is telling you. Are you ready to stop believing it?

Two Demons, One Result

Everyone’s voice shows up differently, but it’s always recognizable.

Flavor One—Planning versus Haste

“I’m not ready. It would be foolish to rush this. I need more expertise. I need to check with one more person.”

Do you really need more time? Will more information actually help you? Or are you just scared? Take one small action. #PickNow. If you feel relief, or just the tiniest thrill, you’ll know you’re on the right path. The path of action over analysis.

Flavor Two—Gratitude versus Greed

“Things are really good right now. It would be greedy to want more. I have such a good life. Why would I risk it unless I knew this would work out?”

Yes, until your dull routine leaves you bored out of your mind and depressed. Yes, until, decades later, you regret all the things you never tried.

Most people have one or both of these voices in them.

Not only can you defeat them, you can liberate yourself and others in the process.

Return Changed

The new version of you doesn’t happen instantaneously. But it will never happen before you start.

The commitment can be instantaneous. But the journey, one action after another, can take years.

People think that you can change by yourself. But you can only be willing to BE changed. The circumstances you put yourself in and the people you surround yourself with matter.

Make sure the people you spend the most time with are challenging you, not holding you back. Make your move toward difficult things, not away from them.

Your willingness to go on the journey means everything to how you return.

Beyond Resolutions

New Year’s Resolutions last at most about two weeks. Why? Because they start with behavior rather than identity. Adding one more thing to an identity that is already stretched to the seams.

Want to be fit? Start with the identity of a fit person. What would a fit person do today? The fit body must follow. Every day you will get closer.

Decide to work out every morning when you love to sleep in?

You’ve probably already failed.

The Journey Never Ends

You will never get “there,” to some ideal identity in a future that doesn’t exist.

Because you’re always here and, in each moment there is something you can do better. The trick is accepting that. Embracing that without turning it into beating yourself up.

Continuing to get better is what we all strive for. But that never meant we were bad.

Shunryo Suzuki, the author of Zen Mind, Beginners Mind, might have said it best when he was addressing a group of his students.

“You are perfect as you are. And you could use a little improvement.”

That’s the paradox of the human journey.

Enjoy it.

Filed Under: Uncategorized

January 5, 2026 by Jeff

After 14 Pick Now Podcast Interviews, Here’s What I’ve Learned

When I launched my podcast, “Pick Now,” I thought it was about founders.

Leadership.

Better decisions.

After 14 long-form conversations, it’s becoming even more clear:

Every episode circles the same critical moment in a person’s life:

After the old way stops working—and before the new way feels safe.

Here are the five themes that keep repeating, no matter the industry, background, or success level.

Fear is the Signal You’re Ready

No guest waited until fear disappeared. Fear showed up with the decision. The ones who moved forward didn’t fix fear—they listened to what it was pointing at and committed, one small step at a time.

Waiting Costs More Than Acting

Every story has a quiet place where things get stuck: keeping options open, seeking more clarity, delaying the hard conversation. In hindsight, no one regrets acting too soon. They regret waiting too long.

Identity First, Then Strategy

Leaders don’t plateau because they lack tactics. They stall because the leader is still coming from an identity that no longer works—expert, achiever, safe pair of hands. Until that identity loosens (and expands), nothing new sticks.

Success Scripts Work—Until They Don’t

Wall Street. Military. Law. Tech. Entrepreneurship.

These scripts deliver results—until they start extracting more than they give. The breakdown isn’t personal failure. It’s expiration.

Freedom Comes from Commitment, Not Optimization

The people who look most “free” didn’t find better answers. They made cleaner commitments to a “just cause” that drove them. They picked, moved, learned, and adjusted. Analyzing feels useful. Hesitation feels practical. Optionality feels safe. But only commitment actually creates the freedom you’ve been looking for.

What Will You Create in 2026?

What can you learn from these founders that you can apply right now?

That’s what the podcast is really about.

Not being fearless.

Not getting it right.

It’s about acting before certainty shows up—and trusting that clarity follows movement.

After 14 founder interviews, that pattern is undeniable. And if you’re in that in-between moment right now…you’re not behind.

You’re right on time.

Let me know what you want to create in 2026. Let me know the version of you that’s no longer working.

And maybe you’ll be one of the interviews I’ll be talking about at this time next year.

Follow the Pick Now Podcast Here—

Spotify and Apple

#PickNow

Filed Under: Uncategorized

December 22, 2025 by Jeff

What Are You Afraid to Feel?

You’ve got an eight-year-old inside you who’s scared to death.

Who was taught at some point that certain feelings aren’t safe. And who might have even lost the ability to feel them along the way.

It took me decades to see this but you can see it in a moment or two, if you have the courage to look.

What Are You Feeling Right Now?

Take a moment to ask that question. To see what you feel in your body. Just that, without going into any story to justify why you feel that way.

Tension? Warmth? Tightness? In your chest, your gut, your throat, your shoulders?

What emotions do you feel? Happy? Sad? Scared? Angry? Excited? Again, without a story. Just the pure emotion.

Take a moment and see what you find.

A lot of the high achievers I work with come up empty at first. They can’t identify an emotion or even a sensation in their bodies.

This doesn’t mean that there’s something wrong with you. It means that at some point you learned that one or more of your feelings aren’t safe.

I learned it, too.

Most very high achievers and very low achievers share something similar.

They numb themselves to the thing they most need to feel.

The addict uses substances. The achiever uses activity.

And we praise one and shun the other.

What Are You Afraid to Feel?

I’ve always been much more comfortable with happy feelings. If I move toward something that feels like anger, or sadness, I will quickly tell myself a happy story (like, “I’m so grateful because it could have been much worse”).

It took me a long time to see why I was avoiding feeling down.

I grew up thinking I needed to manage my mom’s anxiety. Many of my emotions quickly overwhelmed her and she took that out on me, mostly through shame. Over time I became very good at managing my emotions, even though I could never manage hers.

I was talking with another entrepreneur yesterday who said he would rather feel fear than sadness or anger. When he feels uncomfortable, he creates work projects to distract him.

I can relate. I’ve done the distraction thing with a divorce, a layoff, several career changes and two moves across the country.

Stay positive. Focus on the opportunity. Move forward.

But doing that kept me stuck in achievement mode, and exhausted me in the process.

What Are You Willing to Feel?

I’ve been practicing meditation for almost thirty years and I’d guess the first two decades were about escaping from my feelings rather than embracing them.

Meditate, work hard, focus on the positive.

You might have some highly evolved strategies to avoid feeling, too.

Those strategies have brought you a lot of success. But now those same strategies are keeping you stuck. Keeping you on the path that brought you here, to this very article.

What it Feels Like When Something is Wrong

I just got off the phone with a man who built a very successful company and now is selling off the pieces because he can’t handle all the stress.

He’s moving away from the feelings rather than feeling them. And it’s holding him back.

He has a story that he can only be successful to the extent that his anxiety will allow him to.

Like an invisible fence warns a dog, the anxiety warns him that he is close to his capacity.

Have you ever seen a dog that bursts through the invisible fence to discover the freedom on the other side? How it initially tries to get back inside, and then realizes, “I can go anywhere!”

That’s what’s waiting if you can just fully feel your difficult feelings, and not be prisoner to them.

On the Other Side of Feeling

The thing that you are afraid to feel isn’t nearly as scary as you’re making it out to be.

If you’ve been scared of it a long time, you might not be able to feel it all at once. And if it’s related to serious trauma (physical violence, emotional abuse, PTSD) by all means seek out a trauma-informed therapist, or a qualified somatic practitioner.

But believe me when I say, with the right guidance, there is freedom on the other side of feeling your fear.

Being able to survive the thing that your 8-year-old is telling you is unbearable.

Again, this is deep intense stuff. But this is the work. This is the path to what you really want.

One Small Step Forward

When you feel stuck, when you know you need to move, but don’t quite know how, you can Pick Now.

You can take one small step and see what it brings up. You can test. You can refine.

You can choose the way forward. Again and again and again.

Want a quick way to get going? Try my Pick Now Decision Sprint. And let me know what you think.

https://tinyurl.com/PickNowSprint

#PickNow

Filed Under: Uncategorized

December 15, 2025 by Jeff

10 Extraordinary Questions—One Extraordinary Future

Most leaders don’t need more frameworks.

They just need better questions. Questions that cut through the noise. Questions that expose the truth you’ve been dodging.

Do you want to stop building yet another week of your life on top of assumptions that may not even be real?

Here are 10 questions I use with founders when they’re spinning, overwhelmed, or stuck in “figure it out” mode.

They create clarity uncomfortably fast.

If you’re brave, use them daily for a week. If you’re really brave, notice which one you avoid.

That’s the one that will change your life.

1. What am I pretending not to know?

Most indecision is just fear disguised as practicality.

You already see the move. You’re just scared of the cost.

(Use my Pick Now tool for this one—https://tinyurl.com/PickNowSprint)

2. What am I trying not to feel?

Scared? Inadequate? A lot of overachiever mode is about pushing those feelings away.

What if you were to let yourself feel whatever you need to feel, to let it pass through you without resistance?

What’s on the other side? What could you do then? Who could you be then?

3. If I wasn’t trying to impress anyone, what would I choose?

Approval is a hell of a drug.

Freedom is even better.

What do you want just because you want it? Not because it gets you something else?

4. Where am I suffering today that is entirely optional?

Shockingly often, the answer is: “Almost everywhere.”

Suffering is the tax we pay for an outdated identity. Notice where it’s happening to start to level up.

5. What’s the fear underneath the fear?

The surface fear is never the real one.

Underneath “I might fail” is usually “I won’t be enough,” or “People might laugh at me.”

If you can let yourself feel that, you can change everything.

6. What decision keeps returning to me that I still haven’t made?

The truth follows you.

It taps you on the shoulder until you pick.

If you keep seeing the same type of person or same type of situation, ask what you need to learn to get past it.

7. If this were easy, what would I do?

Ease isn’t laziness.

Ease is intelligence.

Your nervous system knows the shortcut your ego won’t take.

8. What’s the smallest action I can take that changes the trajectory?

Big moves overwhelm people into inaction.

Small moves, over time, change lives.

9. What desire have I been suppressing because it feels “unreasonable”?

The unreasonable desires are the real ones.

Everything else is conditioning.

What are you pursuing—what you want, or what you think you can have?

10. What will future me thank me for doing in the next 24 hours?

A direct line to the life you say you want.

Future you is already waiting, already watching, ready to offer advice any time you like.

And cheering for you every step of the way.

Try This Experiment

Pick one question each morning.

Write the answer without editing yourself.

Then take one tiny action based on what you discover.

This is how extraordinary futures are created — one honest question and one small step at a time.

And here’s that Pick Now tool again—use it whenever you can and watch your life change.

https://tinyurl.com/PickNowSprint

#PickNow

Filed Under: Uncategorized

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Jeff Munn



(970) 922-9272
jeff@jmunn.com


Carbondale, CO

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