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Jeff Munn, Creating Extraordinary Futures

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December 9, 2025 by Jeff

You Don’t Have to Know “How”

As I talk to more and more founders on my Pick Now podcast, one thing has become abundantly clear.

Whatever their path, none of them knew exactly how it was going to happen.

But they had undying faith that it was going to happen. So they started. And they trusted that they would figure it out.

They were fully committed to the result and fully flexible on the path to the result.

Some of them made major pivots along the way. They depleted their savings and took out second mortgages. They came within days of not being able to make payroll. Then some of them turned down offers that others would have salivated at.

They kept their eyes on a vision, even while how to get to that vision kept changing.

A Hill You’re Willing to Die On

When I started my coaching business in 2016, I thought I had a clear vision of who I was going to help and how I was going to help them.

It never happened. The people I wanted to help, people like me who were dissatisfied with their corporate gigs and wanted something more, didn’t want to leave. And they had a lot of good reasons. The one that broke my heart is that they thought it was greedy to want more.

Instead of realizing that wanting more is the very thing that makes all of human.

The founders I coach today, like me, started with a clear vision. And they were willing to change both the path and, to some extent, the destination, as they make their way forward.

They might have started with very specific plans, but they were always fine tuning the how for the sake of the what.

You Just Have to Start

Most people never start. Whether it is the person changing careers or the person starting a company, they want to make sure it’s going to succeed before they ever take a step.

I went through a few years of this, thinking I just needed another year or two—to prepare, to save money, to get ready.

Then I got laid off, and all that planning went out the window.

I took a step, a few in fact. I tried a few different things. I adapted. I modified. I grew my skills and my confidence.

I could not have done that by planning. Or reading about it. I had to get in the ring. I had to jump out of the plane.

One small step at a time.

If you do this, you will discover what I think is one of the biggest secrets of making big changes—

Clarity Doesn’t Come Before the Choice

It comes from the choice.

I woke up the other night in a cold sweat. I’ve been wanting to make a pivot in my business, focusing on something I had never done before—delivering my message in the form of a keynote rather than in the form of 1:1 coaching.

All the old fears of inadequacy, of being laughed at, of failing, of “living in a van down by the river” (IYKYK), came back full force.

As I lay in my bed, I realized I could make up stories of disaster or stories of wild success. The only thing that was true in that moment is that it was 4 am and I couldn’t do anything about any of it.

When I saw that, I calmed down. I began to see possibilities rather than problems. I could see the next step. I took it the next day.

I have no idea if it is going to work. But I am willing to try. I know that I can figure it out even if, right now, I don’t know how to figure it out.

You already know what to do. But you keep thinking you need to prepare more to feel ready. One more spreadsheet. One more conversation. One more meeting.

The truth? You’re just scared. And it’s exhausting.

Pick Now

Pick Now and everything will change. Clarity, relief, the sense of purpose you have been yearning for.

Interested in seeing how this works?

Click here for my free tool, the Pick Now Decision Sprint, which, if you apply it, will change your life in 30 days: https://tinyurl.com/PickNowSprint

And for stories of the scary choices that leaders like you keep making, follow my podcast, the Pick Now Podcast with Jeff Munn, wherever you get your podcasts.

Here are the Apple and Spotify podcast links.

#PickNow

Filed Under: Uncategorized

December 1, 2025 by Jeff

Gratitude: A Practice, Not a Destination

This week is Thanksgiving in the US. A time of reflection and gratitude.

And my good news for you this week may not feel good at first. But I assure you it’s the best news ever.

If you think you will reach a point in your life where you are finally satisfied, where you finally have and do everything you want, you are sadly mistaken.

Sixty years in, I am nowhere close to that space.

Yet I’m happier than ever. Many days, blissfully happy.

How?

Yes, I have gratitude. I take time to reflect on my relationships, my growing business, the impact that I am able to have on people’s lives, the meaning and purpose that I bring to my work.

But it is not those things that I am most grateful for. I am most grateful for the ongoing struggle. That struggle means I’m alive and growing.

Last year, I realized things were going pretty well in my business. I was working with clients I loved, I had more free time than ever, and my income was higher than it had ever been (setting aside the year my consulting firm went public and the year I got laid off and was paid out deferred benefits).

But I was listless. I was struggling to get through the day.

I was bored.

This is the other side of building a successful company, of building a successful career. It sneaks up on you and suddenly you feel depressed, because your work isn’t challenging, and guilty, because you are making way more than you ever thought you would.

So how did I get out of that?

I found a new challenge. Actually multiple challenges.

I created a group event for founders and am creating another one.

I created a tool, Pick Now, that helps everyone, not just the founders I coach one on one.

I started a podcast, The Pick Now Podcast, about the scary choices that successful entrepreneurs make over and over.

I’m speaking at events and building a keynote. I’m writing a book.

I’m simplifying my message and expanding my impact.

(And yes, I challenge myself physically and still practice tenor sax every day and love it.)

Every one of these is hard, and fun. I don’t know if they are going to work out. There is a very good chance my income will go down this year as I take these challenges on.

I would not give up those challenges for more income.

Because I am grateful for the struggle of being human. It is where I feel most alive, most “on purpose.”

And I bet the same is true for you.

Your Struggle is Built Into the System

For most of our existence, fat, happy, satisfied humans had one fate.

They were eaten.

Your ancestors were not. Your drive to continuously improve is built into your DNA. It’s what brought you here.

You think that dissatisfaction means something is wrong when actually it means the system is working perfectly.

There are two ways that you can deal with this. You can hide in the middle of the pack or you can lead it.

The Pack Is No Longer Safe

Hiding in the middle is safe but miserable. 95 percent of people get jobs, get comfortable, try their best not to take any risks, not to stand out. They strive to be useful and dependable and safe.

That worked for a long time. You could work at a factory and buy a house and get a pension. But then automation came. Then outsourcing came. Then AI came.

Hiding in the middle isn’t so safe any more.

Leadership Starts with Struggle

Your success is directly linked to how much you are willing to struggle. When I was laid off at 51, I was in the process of learning a whole new set of skills and I built a successful business from those skills. And I constantly challenge myself to do more, because I enjoy the challenge.

The times I struggle most is when I don’t have a challenge in front of me.

I hope to never be happy, because on the road to happiness is where I find the most happiness.

During this week of Thanksgiving I wish the very same for you.

This Isn’t Hustle Culture

I know this might sound like tech-bro 100 hour a week grind until you drop bullshit.

I assure you it’s not. This isn’t about grinding or productivity or inbox zero.

This is about taking on challenges that light you up.

This is about finally feeling alive again instead of constantly living in dread.

Keep Moving, Keep Growing

There is something you have been putting off. Maybe because it’s uncomfortable, maybe because you don’t know if it will succeed or if you can ever develop that skill.

In short, you keep putting it off because you’re scared.

But it keeps calling you. Not doing it is weighing you down. Avoiding it, avoiding that calling is exhausting you. And it’s time to take action.

I have a tool that can help. The Pick Now Decision Sprint can change your life in 30 days or less. And it’s totally free to my community.

Click on this link for access to the tool—

https://tinyurl.com/PickNowSprint

And let me know what you think.

Happy Thanksgiving.

#PickNow

Filed Under: Uncategorized

November 25, 2025 by Jeff

The Leader’s Journey is a Spiritual One (Yours, Too)

I’ve now recorded twelve episodes of my new podcast, Pick Now.

I focus on the hard choices that founders make, over and over again, as they bring their visions into the world.

The things they struggled with, and the things they continue to struggle with, no matter their past level of success and what they are tackling next.

I’ve asked every one of my guests a version of this question—

“Do you think the entrepreneurial journey is a spiritual one?”

And every one of them has said yes.

The Questions You’re Trying to Answer

Every leader I work with has had significant success by the time they find me. But they might be exhausted. They might see that money isn’t giving them the happiness they thought it would. They might be finding they are always at work, even when they are with their spouse and kids. They might be worried about a health issue. And they wonder what all the hard work is all for.

Their questions are the same ones I continue to ask myself—

How do I stop being so hard on myself?

Why aren’t I happier?

What is my deeper purpose?

These are spiritual questions. And I find the more material success someone has, the more these questions lurk in the background.

Every leader has some version of this spiritual path, whether they call it spiritual or not.

This is mine.

Leadership is Learning to be Yourself

The first three decades of my life were largely performative. I got straight A’s in school, highest honors in college, degree from a top law school, partner track at a firm that was among the tops in the nation in my practice area.

And then in 1995, three months after my 30th birthday, I left.

At that point I would not have called my life spiritual in the least. But I was starting to see that the outer version of success didn’t feel all that fulfilling.

I was beginning to get curious. I had gone through phases, done some reading. Read the New Testament cover to cover during one semester in college, got curious about eastern philosophy during law school.

But my daytime, in the classroom and later in the office, was all about performance. About finding the next mountain to climb and then wondering why it only seemed to make my panic attacks worse.

What I Hid (Even From Myself)

I knew something was off. At the time, though, mental health was not talked about. I remember people in my family who beat their wives, who drank a six pack of beer every night and more. But it was the one who went to a “shrink” who was ridiculed.

So I told my wife when I started to meditate in 1996. But no one else.

I had buried so much. I had not let myself acknowledge all the things that I struggled with, in an attempt to “man up.” I suppose it was because any needs that I had in childhood brought up so much anxiety in my mom that it just wasn’t worth it. So I did my best, through positive thinking and self-medication, not to feel anything.

Or say anything about what I was feeling. (Not that I actually knew.)

I discovered, gradually and then suddenly, how unhappy I was in my carefully constructed life.

I left my marriage, I started going on meditation retreats, and working with spiritual teachers.

The Work at Work

And I started getting promoted at work.

I became a partner in the consulting firm I joined when I left the law firm. I managed a group of lawyers who were all at least ten years older than me. I managed large client relationships and moved from Chicago to Washington, DC. I led a team of national subject matter experts including some of the smartest lawyers, actuaries and pharmacists I had ever met.

I was showing up more. I was happier, more engaged, more calm. But I was still living two lives.

I wasn’t telling my work friends about my meditation retreats, and I wasn’t talking much about my corporate life when I was working with spiritual teachers.

Each half of me was embarrassed of the other, “weird” part. Until one day I outed myself to a spiritually curious friend. It got easier from there. But fully owning all the parts of me continues to be both difficult and incredibly fulfilling.

Finding Questions, Not Answers

We all have that work friend who has found (insert answer here) and is happy to tell you all about it.

I had a short period like that, too, where I thought I had an “answer.”

But as I studied more, as I practiced more, and as I coach more and more leaders, I have found that everyone has to find their own path. One of my early coaching mentors, Doug Silsbee, never stopped looking for ways to help people on their journeys, up until his untimely death in 2018. His “beginner’s mind” continues to inspire me.

What’s Your Path?

Most of my clients have specific “outer” goals. Revenue, profit, enterprise value. But they have seen what the traditional way takes out of them and are determined to do it differently.

Every leader I have worked with had a different version of that journey. A different version of those questions. A different way of challenging both their physiology and their psychology as they learn what works for them and what simply isn’t true.

What does that bring up for you?

For more, follow the Pick Now Podcast, subscribe to my email list, and of course follow me on LinkedIn.

And when you feel called, reach out directly.

#PickNow

Filed Under: Uncategorized

November 24, 2025 by Jeff

The Fear That Builds Great Companies

I’ve never met a successful founder who wasn’t willing to make big decisions—while scared.

These founders aren’t impulsive. Or reckless. But they are willing to move on what they know to be true, even when they didn’t have all the data.

That’s what separates the ones who grow from the ones who stall.

You Already Know What to Do

I know that fear personally.

When I was laid off in 2016, I had every reason to play it safe—to get another corporate job, polish the résumé, wait for certainty. Instead, I took a leap into coaching (though I confess it took me a few months) with no guarantee it would work.

Looking back, that one decision changed everything. Not because I had it figured out, but because I finally stopped waiting to feel ready.

I knew that committing to coaching was the only way to get ready.

And as I began to work with founders, I saw that the more successful they were, the more willing they were to take action in uncertainty. To trust what they felt they knew. To react to what they learned from taking action. And to keep doing it until they got what they wanted.

That’s the essence of Pick Now—and it’s what my new podcast is about.

Learn From Others Who Pick Now

On The Pick Now Podcast, I’ll talk with founders who’ve made hard choices when the stakes were high and the outcome was unknown. Founders who sold their companies, walked away from safety, or built something new when everyone else told them not to.

They’ll share what it took to move forward in the middle of fear, and how those acts of courage reshaped their leadership, and their lives. Even when they didn’t work out.

Because fear isn’t a red flag. It’s a green light. It’s the last thing you feel before you take the leap.

Dropping Friday November 14

The Pick Now Podcast drops this Friday, November 14 wherever you get your podcasts.

The first two episodes are short solo episodes about my Pick Now tool and how the need to prove yourself gets in the way of creating anything of value. My in-depth interviews with founders start Friday, November 21.

Please make sure you subscribe and let everyone know about this ongoing conversation about courageous leadership.

If you’ve been circling a decision, waiting for “the right time,” this is the podcast for you.

Pick Now

Remember, clarity and relief don’t come before action. They come from action. Take action and see what shows up. Keep doing that and in a month you won’t recognize yourself. Do that for a year and your team, your board, your company will never be the same again.

#PickNow

Filed Under: Uncategorized

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Jeff Munn



(970) 922-9272
jeff@jmunn.com


Carbondale, CO

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