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June 29, 2026 by Jeff

It Was Obvious When He Stopped Looking

It took two heart attacks before Mike would consider that the problem might be him.

He runs one of the most successful construction companies on the West Coast. Strong, tattooed, always in motion. The guy who solves everything.

That was the problem.

Because he solved everything, his people brought him everything. He’d replace their good ideas with his better ones, then wonder why they stopped thinking. He’d trained them to need him — and then resented that they did.

He grew up in a neighborhood full of crime and drugs, and learned to control everything around him to stay safe. That control built his company. Now giving it up terrified him.

It was the one thing he needed to do.

I invited him to Denver for two unstructured days. No agenda. He kept asking for one. I kept shrugging.

People expect me to push, to fix, to hand them a tool. I don’t. Mostly I get quiet. And I wait.

We didn’t talk about strategy or solutions. We just stopped rushing. And in the quiet, what was in the way stopped hiding.

It was him.

I didn’t tell him that. I didn’t have to. Sure, I might have poked and prodded a bit. But mostly I stayed quiet long enough for him to see it himself — the thing that had been true the whole time.

And then he began to see other possibilities.

Leaving the office for a month. New locations without living on the road. Actually being in a conversation with his wife instead of somewhere else in his head.

A bigger company. And less work.

He left lighter. Happier.

And fidgeting just a little bit less.

Sometimes what you most need to see only shows up the moment you stop looking for it.

Filed Under: Uncategorized

June 22, 2026 by Jeff

What’s Actually Holding You Back?

Only one thing. You.

I was having coffee with a friend, a nonprofit executive director who felt stuck.

He came to me with a list of things that he wants to do—adding programs, adding locations, increasing the impact of the incredible work that he has been doing with youth in our valley.

I asked him what was the first thing he needed to do.

“I need to raise enough money to add some paid positions.”

I live near Aspen. It’s a fascinating combination of people who struggle with the insanely high cost of living, and a small number of people who have multigenerational wealth.

The small number of truly wealthy people support a lot of good causes.

My friend has one of those causes. People love him and the work that he does. But he has always had trouble raising enough money.

“I have some issues with money,” he confided.

Tell me more.

“There is so much money in this valley that I think, at a certain level, it’s vulgar.”

I looked at him.

“So you think money is vulgar. Do you wonder why you have trouble raising it?”

Oh. He laughed. And then I saw his eyes well up. This wasn’t about him. He was just the messenger for a bigger mission. And his beliefs—that he was an artist, that he should struggle, that the people who had money were bad and greedy and even vulgar—were getting in the way of him fulfilling that mission.

Hundreds of kids in our valley are counting on him to let go of all that.

What Would Be Fun?

There’s usually a way around your rules. A fun way to get to the same place.

“I’m not very good at asking people for money.”

“What if you didn’t have to?”

This week my friend is reaching out to parents whose kids have gone through his programs. He has worked with some of them for several years. I asked him to collect stories. To ask how his work with them has impacted both the child and the parents.

“You don’t think some of those people are going to ask how they can help you? Or offer to introduce you to other people who want to help you?”

His eyes welled up again. “That’s a conversation I would love to have.”

Do the thing you love doing. Everything flows from that.

The Cage You Have Built

Every person I have worked with has had at least one major “rule” that they thought was true but was really just made up. And when we identified it and let go of it, everything changed.

To get a deeper discussion of this, subscribe to my email list—

https://jmunn.com/join-my-community/

#PickNow

Filed Under: Uncategorized

June 15, 2026 by Jeff

What If You’re Already Free?

A client told me Thursday that once he has $2 million in passive income, he will feel free.

When he came to me a few months ago, he was working on doing less in his business. Letting his team lead.

He occasionally would let himself do these things. Let things be easier.

Then he would instinctively go back to working hard at creating the freedom he said he needed. Setting his goal at $2 million.

I asked him about his week so far.

He had hired an assistant. He brought on a consultant to help his sales team.

These are things that used to take months (hiring the assistant already had). But in the last week something had shifted. He was making decisions without overanalyzing them.

He also left the office early a couple days, going out to play golf, or going home and working on projects and enjoying the weather. Getting away from the grind of the office. Puttering, even.

He used the word “lighter.” He said he was enjoying himself. He was smiling.

“That sounds a lot like freedom,” I said.

This is the trap. We pick a number — a revenue milestone, a net worth threshold, a business valuation — and tell ourselves that’s when we get to feel free. That’s when we stop grinding. That’s when life begins.

We convince ourselves that freedom is on the other side of suffering.

But freedom isn’t at the end of a number. It’s a way of being. And my client was already living it.

The $2 million isn’t wrong as a goal. But making it a prerequisite for feeling free? That’s worth examining.

Because here’s what I’ve seen after a decade of working with founders and other high achievers: the people who feel free after hitting the big goal are usually the ones who were building the internal conditions for it all along.

The ones who don’t? They might get to their number. But when they get there, they think they must need a bigger number.

Freedom isn’t waiting on the other side of an achievement. It’s available right now. The fastest path to it is noticing you might already have it.

Want To Go Deeper?

You might wonder how my client was able to let go—or how you can. To get more details on the what and the how, subscribe to my weekly email list—

https://jmunn.com/join-my-community/

#PickNow

Filed Under: Uncategorized

June 8, 2026 by Jeff

No One Is Counting on You

Dan was less than a year into his CEO role when the cracks started showing.

Expenses out of line. An acquisition quietly failing. A sales team running entirely in reactive mode. The previous CEO — one of Dan’s mentors — had left more undone than anyone realized.

Dan needed to grow.

But first he was going to have to cut. About ten percent of the workforce.

He froze.

In his mind, he was not restructuring a company. He was letting people down. Those families were counting on him.

I have watched a lot of leaders freeze in the exact same place. Because of the weight they believe they are carrying.

Employees. Families. Mortgages. Kids’ tuition. The whole web of human consequence, apparently riding on whatever the leader decides.

It can feel noble.

It can also become paralyzing.

And most of the time, it’s not nearly as true as it feels.

The Story That Looks Like Responsibility

Dan’s story sounded responsible.

“I can’t do this to them.”

Who wants to push back on a CEO trying to protect livelihoods?

But look closely.

Sometimes “I am responsible for my people” is not responsibility. It’s the most respectable reason you have found not to choose.

It lets you stay in place and feel virtuous about it.

In Dan’s case, waiting wasn’t protecting anyone. The expenses kept bleeding. The acquisition kept losing money. The sales team kept not selling.

Every week he delayed, he was choosing.

He wasn’t naming it as a choice. But the decision was already being made. Week by week by week.

Who Is Actually Counting on You?

There are two possibilities.

The first is that someone has genuinely handed you responsibility for their livelihood, their stability, or their future.

If that’s true, it says more about them than it does about you.

They have made you the central character in a life they are meant to be living themselves. You can care about them. You can support them. You can lead them well.

But you’re not responsible for them. They are.

The second possibility is harder.

You may have built — or, in Dan’s case, inherited — a company where too much really does depend on you.

Decisions stall in your inbox. People wait for your approval. Nobody wants to move without your blessing. The whole place has learned to orbit around one person.

If that is happening, it did not happen by accident.

Someone created the pattern.

Which also means you can change it.

What Kind of Company Do You Want?

Be honest.

Do you want people who treat you like the weather — something that happens to them, something they monitor, something they wait out?

Or do you want people who are aligned with what you are building and also clearly running their own lives?

People who know they have options.

People who could leave tomorrow and choose to stay.

People who can make decisions without you.

People who will sometimes do it differently than you would. Better than you would.

Most founders and CEOs say they want the second kind of company.

Many have built — or inherited — the first.

The cuts Dan was avoiding were not just about cost. They were about whether the company he was now responsible for could ever become the second kind.

If They Are All Counting on You, That Dependence Is the Signal

If the business falls apart without you, that’s not proof of your importance.

It means you built something that cannot stand without you.

The healthiest companies I have seen are not founderless. The leader matters. Their taste matters. Their judgment matters. Their standards matter.

But the company does not require their constant presence to function.

The place keeps moving.

People keep deciding.

The leader can leave for thirty days, or even a year, and come back to a business, not a pile of delayed decisions.

The leaders who feel most indispensable are often the most exhausted.

And the most stuck.

Decide From Freedom

When Dan stopped using “those families are counting on me” as the reason he couldn’t move, the decision became his again.

Not the board’s.

Not his investors

Not the imagined version of his employees’ families.

His.

He is making the cuts. Carefully and quickly. He can be honest with the people affected, and clear about why.

Now he can start building the company he actually wants to lead.

You can still care deeply about the people in your company. You probably should.

But caring about people is not the same as carrying them.

When you stop carrying them, two things often happen.

You make the decision you have been delaying.

And the people around you start showing up as adults, owners, and leaders.

Together, you can be stewards of the company, while building the people who can lead that company well beyond where you ever could.

Filed Under: Uncategorized

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Jeff Munn



(970) 922-9272
jeff@jmunn.com


Carbondale, CO

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Email: jeff@jmunn.com
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